Friday, April 15, 2016

Are you, your employees and partners transferring “bad vibes” to customers?

Zig Ziglar, the renowned sales guru  says  that “selling is essentially a transfer of feelings”. Phillip Kotler takes it further and notes that The sales department isn’t the whole company, but the whole company better be the sales department”

What type of feelings are being transferred to your products or services as they are produced and / or processed? What about during delivery, installation and after sales?

What about the feelings transferred to the customers? What feeling does management transfer as they put together the  strategic plan and the  sales strategy? What about the sales managers as they plan and manage performance? What about Finance Managers as they invoice and collect debts? What about operations as they fulfill the orders?

Now to the key personnel in this function.. The sellers....What do they feel about the business and products /services they sell? What do they feel about their capabilities?  What feelings are they transferring to the customers before, during and after sales?

Would you buy from your business?

What if you were transferring positive feelings to your products and customers always?

You have products and services that have been lovingly produced with the customer’s needs in focus. Everyone who handles the products/ services   with great care while delivering, installing or servicing the same. The deliveries get to customer on time every time.

You are a most credible and reliable provider resulting in great image, repeat business and consequently more incomes. 
Your sales team is hitting the sales target more often which improves their earnings and improves retention.  The business is as a result making more money.

The team is more productive which results in less customer acquisition costs. Ultimately your bottom line (profit) is improving every year. You are now reinvesting in better systems as well as extending your geographical/ customer /industry coverage.

Rome was not build in a day--- take the first step to building a “World Class Sales System’ and the next step will be almost automatic

That one step usually has a ripple effect on other processes. I worked in a business where  a  change in one strategy drastically changed the  financial  results.

There is this business with a national coverage. In order to cover the whole market, the whole sales team would move from one region to the next. They would be in one region for a very short time before moving on to the next.  A slight tweak in strategy and the team was split and each assigned to different regions.

Though fewer in number, the  mini-teams had more time to cover the now smaller regions. The revenues coming from the regions increased significantly. I am sure the feelings transmitted were more positive with the new strategy.

The sellers were more relaxed which must have been transferred to the customers as well. They could now visit  more customers than previously and thus acquire more new customers!

Please register me in "My World Class Sales System" program. I am sending an email to info@biasharacoach.com; subject “My World Class Sales System” Program to enroll

 Are you wondering how you can set up this selling machine?

Join “ My  World Class Sales System” program  and
  • Know how to set your sales strategy that gets you above target
  • Learn how to plan for your best performance
  • Learn how you manage the sales performance such that you can track and gauge your progress
  • Boost your sales team confidence through a pre-call plan
  • Understand how you can to take charge of the sales presentation
  • Understand how you get the customers to sign that order!


Please register me in  “My World Class Sales System” Program. I am sending an email to info@biasharacoach.com; subject “My World Class Sales System” to enroll


This program is designed for Passionate Entrepreneurs who want to turn their business and partner network into one huge selling machine!

In this program, you will receive strategies on how to set up a selling machine that stretches within and outside the business
  • We have made it super simple and easy through a step by step process in each lesson
  • You will be involved in adapting the strategies to your scenario through the various exercises within the lesson
  • You have no choice but to get to work as you will work on strategies based on the lessons learned and share your queries via email with the Passionate Entrepreneurs Coach every week for the six weeks 
  • You will not be alone as you strategise, implement, monitor, evaluate the strategies as you  get   support  from the Passionate Entrepreneurs Coach
  • You will have access to a like-minded community of entrepreneurs in the members section where you meet, participate, learn, share experiences and motivate one another to higher performance. Who knows, you may even get new customers here!
  • Furthermore you immediately join   The Passionate Entrepreneurs Mastermind email newsletter where you get bi weekly tips on business success
  • Learning is a lifelong process and as such Did I say that   you will get updates on any new strategies added to the program posted on the members section? I just Did! 


.......And - we want results and as such, we will only admit limited number of students.





When you mean to work less, make more money and positively impact


Virginia Mburu
Passionate Entrepreneurs Coach

PS...Book your seat early as only limited vacancies available

PSS...You can also turn your business and partners into   one huge selling machine

Please register me in "My World Class Sales System" Program. I am Sending an email to info@biasharacoach.com; subject “My World Class Sales System” Program  to enroll