Friday, May 20, 2016

Business Growth:3 arrows to assist you conquer your business enemies

By Virginia Mburu


We all have them……

Ideally, we do not like our enemies since an enemy = battle ahead. And battles are very costly- financially, fatalities, physical and emotional trauma etc. 


It is by dueling with our enemies; both internal and external that we show the stuff we are made of and by conquering them, we grow to the next level.

Think about it…..How will your business get noticed, establish your position, grow your sales, profits or market share unless you conquer the enemies within and without. 

It is your enemy that will motivate you to excellence.  As you duel, they will find your faults forcing you to clean up your act. You have to work smart to conquer them.

It is your enemy that will cause you to stretch your innovation. Your customers should actually thank them for the improved quality, functions or service!

 You might even turn them into friends and an enemy turned friend is a most loyal asset. 

Let us dig into a case study below;

“The man of God was angry with him and said, "You should have struck the ground five or six times; then you would have defeated Aram and completely destroyed it. But now you will defeat it only three times” 2 Kings 13:19

The man of God in the above quote is Prophet Elisha and the “him” is King Jehoash. Prophet Elisha was very sick and almost dying. From this narrative in 2 Kings 13, we are told that he actually died of that particular sickness. All the same, we find King Jehoash running to him crying- in desperate need of assistance! 

He had a major enemy who was giving him sleepless nights- the Arameans. They had captured some parts of the Kingdom and were oppressing and humiliating his citizens.

This takes us to the first arrow in dealing with our business enemies.

Arrow 1.....Clearly identify the  enemy and how it is impacting your business  

Now, let us take a peek in your business - Passionate Entrepreneur…….

Can you identify your enemies and the impact on your business and on YOU as a person?

Let us start with possible external enemies. The list below is just a sample of these enemies. Please add as need be.

 What about those ones that hide within  your business?

Arrow 2.....Get help from the best of the best 

King Jehoash knew where he could   get assistance on how to handle the issue at hand from the best of the best--- never mind that this person was on his death bed!

He had so much faith in him that despite his condition that he cried out to him as “Father, Father… "The chariots and horsemen of Israel!  The Prophet did not disappoint. He took care of his emotional and tactical needs.

 “ Elisha said, "Get a bow and some arrows," and he did so. "Take the bow in your hands," he said to the king of Israel. When he had taken it, Elisha put his hands on the king's hands. "Open the east window," he said, and he opened it. "Shoot!" Elisha said, and he shot. "The Lord 's arrow of victory, the arrow of victory over Aram!" Elisha declared. "You will completely destroy the Arameans at Aphek." (Verse 15-17)

Please note that Elisha put his hands on the King’s hand as he shot the arrow signifying delivery and victory. The King obviously knew how to shoot but now he was learning how to “aim like a prophet”.

Passionate Entrepreneur
  • Who can you consult when you have to deal with the enemies above?
  • Where can you acquire the best and up to date information and   resources you need?
  • What are the best strategies to execute and in which order?

And then Prophet Elisha, like every good teacher, trainer, coach or mentor put him to test……….

Then he said, "Take the arrows," and the king took them. Elisha told him, "Strike the ground." He struck it three times and stopped.(Verse 18)

King Jehoash had not run out of arrows… So why did he choose to shoot only three times? Why did he stop too soon? Did he consider it beneath him to strike the ground? Did he not have a strong belief in himself?

Did it just reflect his level of unpreparedness? In verse 7, we are alerted on the state of the military he inherited from his father King Jehoahaz.

 “Nothing had been left of the army of Jehoahaz except fifty horsemen, ten chariots and ten thousand foot soldiers, for the king of Aram had destroyed the rest and made them like the dust at threshing time”

Did he not have a strong desire to completely destroy his enemy? Was he indifferent to the humiliation and distress his people were subjected to?

All in all, the action or inaction of the king determined the answer to his problem. And so it applies to you - Passionate Entrepreneur- the result you achieve is a factor of the actions you take or not take.

Which brings us to the third step……. 

Arrow 3.....Have enough armory and shoot all arrows necessary to  completely conquer the enemy

“The man of God was angry with him and said, "You should have struck the ground five or six times; then you would have defeated Aram and completely destroyed it. But now you will defeat it only three times” (Verse 19)

If you thoroughly completed exercises in step 1 & 2, you have all the ammunition you need to conquer the enemy. You have even prioritized who or what enemy to start with based on the impacts. 

Now you it’s time to persistently shoot all the “necessary” arrows until you completely conquer the enemy or turn them into friends. While at it, do not spread too thin. Conquer the major ones one after another or similar ones together.

And it came to pass……..

In verse 25 -“Then Jehoash son of Jehoahaz recaptured from Ben-Hadad son of Hazael the towns he had taken in battle from his father Jehoahaz. Three times Jehoash defeated him, and so he recovered the Israelite towns.”

King Jehoash had lost his chance. He could   have completely conquered the Arameans and made them an example of what happens when you dare raise a finger against his kingdom. Unfortunately he did not and the Moabites soon came calling because he settled at three tries………

Over to you-Passionate Entrepreneur;
  • Have you identified all your business enemies and their impact on your business?
  • Have you identified the sources of all information and resources you need to win this war?
  • Are you willing to go all the way to the finish line?

Leave your comments below and   share your experiences, views, questions, suggestions etc. with the other Passionate Entrepreneurs on the above challenges.


Virginia Mburu
The Work Less, Make More Money Passionate Entrepreneurs Coach

Virginia empowers and motivates Passionate Entrepreneurs to realize their purpose and pursue it. She then assists the entrepreneurs to clarify, prioritise and focus on management and marketing strategies and action plans that will get them to work less, make more money and positively impact within one year.    Download some of her gifts- absolutely free lessons on

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